Bluey: Let’s Play! - Budge Studios

This review of Bluey: Let’s Play! was completed by the Australian Council on Children and the Media (ACCM) on 31 October 2023.

About the app

This section contains details about the app provided by an ACCM Reviewer.

ACCM review

This review of Bluey: Let’s Play! contains the following information:

• The level to which the game was reviewed
• App description
• Reviewers comments
• In App purchasing
• Online information
• Gambling
• Advertising and product placement
• Gender stereotypes and sexual references
• Coarse language
• Game playing behaviour which may be of concern to some parents
• Other

The level to which the game was reviewed

Reviewer played all available in the free version (the kitchen and backyard).

App description

Bluey: Let’s Play! is an entertainment app designed for young children. It involves the familiar Bluey characters from the well-known TV show of the same name. Players choose a character to enter Bluey’s house and play in various rooms and outdoors in the garden. The player can drag, tap and stack items to play. In the kitchen, for example, the player can tap on the fridge to open it and remove food items by tapping on them. The food items can be gathered to make a meal. Outdoors in the backyard, there are many games to play by tapping on items such as a trampoline, a pool, ride-in car etc. Fine motor skills are required to play this game.

Reviewers comments

The free version of this app limits the player to two ‘rooms’ (the kitchen and backyard) and two characters (Bingo and Bluey), which is likely to quickly become monotonous. A subscription of $9.99 per month is quite high for a children’s app but this will unlock all content, including more characters and rooms, and can be ended at any time. Access to settings requires an adult to enter numbers or shapes, which would prevent under 5’s gaining access. Pop-up adverts for other Budge apps are also present. It is recommended, therefore, that children up to the age of 8 will need some parental guidance.

In App purchasing

There is In-App purchasing in this game, examples include:

• Pop-up advertising of other Budge Apps.

Online information

There is no online information required to play this game.

Online access is necessary to download the app but is not required to play. No personal information is collected to download this app.

Gambling

At the time of review, the reviewer found no simulated gambling content. If you discover simulated gambling content in this app, please contact us with the details so we can update our review.

Advertising and product placement

There is advertising in this game, including:

• Some pop-up advertising of other Budge Apps is present. These ads included: Budge apps Barbie Dreamhouse, Budge World Games and Fun, Hot Wheels Unlimited, My Little Pony World, Transformers Hero Adventures, Thomas and Friends Minis, etc.

Gender stereotypes and sexual references

• None noted.

Coarse language

• None noted.

Game playing behaviour which may be of concern to some parents

• None noted.

Other

N/A.

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